How Search Engine Optimization Works

When you look for information on the web, you go to either Google or Yahoo and type in a keyword or phrase in the search bar. The websites you find on the first page are mostly the relevant ones. You will likely find the information you are looking for on the websites found on the list. Search Engines have tools that determine which websites match a certain keyword of phrases.

Imagine that you’ve created an excellent website about the Great Outdoors. It includes colorful photos, helpful articles, and a list of exciting activities one can enjoy in the outdoors. It is a amazing site, you say. It is complete with information relevant to the topic. Every user who would visit your website will be awed as it is full of informative articles. Yet, when someone searches for The Great Outdoors in Google, your site doesn’t show up in the search engine’s return pages or SERPs.

Yours isn’t in the top results. You need to find a way to convince a search engine that yours is the perfect website for the great outdoors. This is where search engine optimization comes in. It’s a collection of different techniques an SEO expert uses to gain top placement in search engines.

seo keySEO experts know how to get a top ranking in search pages. And one of the best methods is to provide excellent content. Your website about the great outdoors is one good example. However, it could take a long time for your website to appear in top results if you don’t do something about it. If you want your website to be on top of the results, you should know how SEO works.

There are several reasons why websites want to improve their rankings. Businesses for example hire SEO experts to help them gain a top search engine placement. Because when this happens, they gain more visibility. Creating awareness for a product or service is the first step towards success in business. The more traffic they build on their website, the better chances of converting sales.

The White Hat SEO Techniques

There are different ways to convince a search engine that your website exists. But first, you need to know how search engine works if you want to improve your ranking. Keywords are important when it comes to getting a top placement. Most search engines categorize websites based on certain keyword or phrases. They use crawlers to analyze web pages. If you are selling used books, crawlers should find “books”, “used books”, or “selling used books” in your website.

Another factor that search engines use is the link analysis. A search engine checks how many websites link back to yours. If there are users who link back to you, you get a higher ranking. As to how to get sites to link back to you is difficult, but if you have great content, it will be easy. People like reading informative content. If you can provide that to the users, it will be easier to get back links.

The white hat technique is a legitimate approach. Others also use another method of gaining a top placement. Yes, there’s a way to trick search engines.

The Black Hat SEO Techniques

Webmasters know how to trick search engines into getting a top placement. But a warning, though: search engines eventually find out. You will be penalized for it. It might be difficult to reverse it once the search engine finds out about your method.

One example of a black hat technique is keyword stuffing. They put the keywords repeatedly on the page. Keyword stuffing means overusing of keywords. Sometimes they even use invisible text, but spiders or crawlers recognize this. When this happens, your website will be marked as spam.

They also trick search engines by searching for the top keywords and putting them on their website. Or they could create a webpage that redirects a user to another website.

Black Hat techniques work. They can temporarily increase website visitors, but when a search engine finds out, redemption will be difficult. It might take a long time before Google or Yahoo reconsiders your website. It will be a long process. If you want to earn more visitors, avoid Black Hat Approach.

SEO Challenges

One obstacle SEO faces is when it can’t satisfy both parties – the visitors and the search engine crawlers. A site might appear to a user’s taste, but not to the search engines. Finding balance is the key to getting a successful top placement. What experts usually do is to first create great content for the visitors then redesign web pages to meet the search engine’s criteria.

Search engine optimization is not always easy. That’s why businesses rely on SEO experts to help them. SEO firms are legitimate. They only use the white hat approach, so it’s always a good idea to contact them. Just make sure they have good credentials so you won’t be wasting money on them. Or if you can find the time, learn about the different techniques of SEO. It may take longer, but that’s better than not doing anything at all.


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